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Emile Coue (1857-1926) is an interesting and important figure in the development of self-hypnosis. A French psychologist and pharmacist, he began using positive suggestions with his patients and found that to be more effective than using medicine alone.
Coue's theories have followers to this day. He is perhaps best known for encouraging people to say repeatedly: Every day in every way, I am getting better and better. How's that for a direct suggestion!
He is also notable for formulating the Laws of Suggestion. These are, according to Adam Eason in The Secrets of Self-Hypnosis, as follows:
"Whenever attention is concentrated on an idea over and over again, it spontaneously tends to realise itself.
The harder one tries to do something, the less chance one has of success.
A stronger emotion tends to replace a weaker one."
That is to say, use repetition, forget about will power, and emotion contributes to the acceptance of fixed ideas.
Although hypnosis is a natural state, and self-hypnosis has been around for centuries, Coue deserves credit for popularizing autosuggestion (suggestions you give yourself). Although he eventually concentrated on suggestion to the exclusion of other forms of hypnosis, we can see that it all runs together.
Keep in mind Coue's Laws when you develop your suggestions.
And if you want to walk around saying, "Every day in every way I am getting better and better," that's fine too. But I wouldn't say it out loud in public places.