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A professional (or amateur) hypnotist helps you get through to your subconscious mind. In a way, he or she is a go-between.
In self-hypnosis, you get through to your own subconscious. In effect, you talk to yourself.
You have the ability to manipulate your mind and change fixed ideas in your subconscious that keep you from reaching your goals.
Self-hypnosis is a procedure that helps you change your mind. Will power doesn't do it. Trying to use will power can end up reinforcing the attitudes that are standing in your way. When there's no deep-seated block in the way of trying something new, often you can "just do it" with will power. Even then, relaxing will let you slide through and do it more easily.
Some sort of self-hypnosis, even relaxation, is necessary for you to talk to yourself and make real change.